Coimbatore based Brand, The Label by Mona works on one simple idea - Its your day to day Comfort.
Welcome to Pure Cotton Lifestyle!
Our Brand Philosophy has 3 Major Priorities :-
1. Fabric we use
Our entire collection of Dresses, Cord Sets, Kurtas , solid colour pants , dupattas are of 100 % Pure Cotton and Soft Mul Cottons.
2. Fitting we give
Fabric is just one part of comfort. The right fit makes a huge difference. For over a decade, we’ve had the opportunity to understand different body structures through countless customisations at our boutique Store. That hands-on experience has taught us the technical steps to be taken care for different body types.
We continuously refine our patterns based on these real experiences, creating garments that are not just beautiful, but thoughtfully designed for comfort.
3. Pricing of our product
We believe the cotton comfort shouldn’t come with just a price tag.
That’s why we offer a range of kurtas, co-ord sets and pants at accessible prices, while our premium Mul Cotton collection offers an elevated experience with details and quality that justify its price.
Whether you’re an office going woman, a homemaker, or simply enjoying your everyday life, our aim is to give you comfortable cotton at a price that works for you.
And even in our basic range, we never compromise on the fabric or the fit.
Frequently Asked Questions
What makes pure cotton different from cotton blends?
Pure cotton is made from 100% natural cotton fibres, allowing the fabric to feel breathable, soft and comfortable throughout the day. It is especially suited to warm Indian weather.
Cotton blends often include polyester or viscose, which trap heat. This changes the fabric’s feel, breathability and how it behaves over time. Read more in our Cotton vs Mul Cotton guide.
Pure cotton = natural fibre + breathability + soft to your skin = everyday comfort.
What is hand block printing, and how is it different from machine printing?
Hand block printing is a centuries-old Indian craft where skilled artisans use carved wooden blocks to print designs onto fabric, one impression at a time.
Each block is carefully placed and stamped by hand, making every piece slightly unique. Small variations in alignment, colours, and print are natural. These Imperfections are the beauty of handmade textiles.
Unlike machine printing, which produces highly uniform prints through automated processes, hand block printing carries the natural variations of the artisan's hand.
At The Label by Mona, we value the art of hand block printing, the craftsmanship, human touch and subtle uniqueness that make every piece feel special.
See our full breakdown here.
How do I choose the right fit when ordering online?
Choosing the right size is easy with our detailed size chart, available on every product page. We recommend checking your measurements before placing your order.
Our Cotton kurtas and co-ord sets are designed with a relaxed, comfortable fit, - not a body-hugging fit. If you’re between sizes, we generally recommend going one size up for a more comfortable fit.
If you have any doubts, you can call or WhatsApp our team on the given number 7540078500; our specialized team will suggest the right size understanding your body measurements.
Will the hand block print colours fade or bleed?
Hand block printed fabrics are made using traditional printing and dyeing techniques, so slight colour variation or softening over time is natural.
To help preserve the colours, we recommend gentle hand washing in cold water and washing separately for the first two washes. With the right care, your hand block prints can retain their beauty for a long time.
Is your clothing really handmade?
Yes, Every piece carries the touch of skilled craftsmanship
The Label by Mona Collections are hand block printed, stitched with care and lastly the check of finishing is done before it reaches you.
The slight variations you may see from one piece to another are natural and expected, they are a beautiful reminder that your garment was made by hand, not mass-produced.
Do you have a physical store?
Yes, Our Boutique Store is located at 28, Valluvar Street, Tatabad, Sivananda Colony, Coimbatore. 641012, It's our pleasure to welcome you, if you would like to experience it personally apart from online.
